Marketing Supervisor

Description:

The Marketing Supervisor plays a significant role in driving the company’s marketing strategy and execution. He/she is responsible for overseeing the digital and PR unit of marketing and communications department, managing social media platforms, PR and events, developing and implementing marketing campaigns, managing budgets, and analyzing results.

Role & Responsibilities:

Overall Responsibilities

Assist marketing and communications manager to develop and implement marketing plans aligned with the company's overall strategy and objectives.
Supervise the daily operations of the digital marketing and PR unit, ensuring smooth workflow and project completion.
Manage and assign the tasks to marketing team members, providing coaching and mentorship.
Recruit, hire, and train digital marketing and PR staff.
Record and track all marketing budget spend to ensure efficient allocation of resources.

Social Media Management

Develop and implement social media strategic plans to align with the company's overall strategy and objectives.
Manage all AUPP’s social media platforms including websites.
Develop and execute SEO strategies by working closely with web developers to improve the performance of AUPP’s website.
Manage to reply to all comments and messages from all social media platforms to get leads.
Produce and manage monthly social media calendar.
Create and manage marketing campaigns across social media channels, follow up the campaigns and report the results.
Run social media advertising campaigns/ads to reach new audiences and drive brand awareness.
Analyze social media performance metrics (e.g., follower, reach, engagement, lead generations) and report on results.
Collaborate with other departments (e.g., admission, student affair, HR, IT…) to ensure consistency of brand messaging across all channels.
Conduct market research and competitor analysis to identify trends and opportunities.

Public Relations & Event Management

Organize and lead all recruitment events both internally and externally.
Supervise the development and implementation of event marketing materials including slide presentations, printed materials, booth…
Coordinate all speakers/presenters to let them inform in advance of the events.
Manage the event logistics, including scheduling, permits, transportation, and staffing.
Making relationships with key influencers or student ambassadors to produce content.
Write and distribute press releases, media kits, and other communication materials.
Conduct media relations activities to secure positive media coverage in relevant publications and broadcast outlets.
Analyze PR campaign performance and measure the impact on brand awareness and reputation.
Other tasks assigned by supervisor.

Qualifications:

Bachelor's degree in marketing, communications, or a related field.
Minimum 3-5 years of experience in marketing or a relevant role.
Proven track record of developing and implementing successful marketing campaigns.
Good leadership, communications, and interpersonal skills.
Strong analytical and problem-solving skills.
Proficiency in marketing tools and technologies.
Project management experience.
Excellent organizational skills and the ability to prioritize tasks.

To Apply:

To apply, please submit the following documents to the Human Resources Office via [email protected] or our online job application form:

Chat to Recruitment team via t.me/auppcareers (069 99 00 23)

We would appreciate it if you could use the designation: “[Marketing Supervisor] – Applicant Full Name” in the subject line.

Note: Only shortlisted candidates will be contacted for interviews. Inquiries can be directed to the email provided.