Tammy Wee

Tammy Wee

Email: [email protected]

Position: Associate Professor

Department: Academic Affairs – Tourism and Hospitality

  • Assistant Professor of Tourism and Hospitality Management, AUPP
  • Ph.D., Tourism, Rikkyo University, Tokyo, Japan
  • M.A., Tourism, Rikkyo University, Tokyo, Japan  

Tammy Wee began her professional career working in the travel industry in Eastern Europe, Japan, and South East Asia region in the marketing and planning departments, where her work focuses on product development, customer satisfaction, and business development before embarking on a career path in the higher education.

Her most recent accomplishment included; a principal investigator for a two-year project and awarded a sum of SGD$12,880 to develop an e-learning platform for learning statistics “Statistics Readiness and Practice Online Platform (STRAP)” for undergraduate level students. The project has been completed with proven results of improvement in statistics learning at the undergraduate level and the project’s success was presented at Applied Learning Conference 2020 in Singapore.

Her graduate study took her to Japan where she completed my Ph.D. in Tourism from Rikkyo University in Tokyo, Japan. After graduation, Wee continued as a researcher in the Institute of Tourism. Her current research interests are data analytics, marketing, and sustainability issues.

Wee values passion in learning and this value has guided her in her work and career path where she is constantly learning and imparting her knowledge in her teaching. She believes in equipping and enhancing the students’ knowledge by challenging them to discuss current events in the class to encourage critical thinking, problem-solving, and collaboration skill. 

At the same time, she values collaboration and this has reflected in her approach to learning where she sees it as a collaborative effort between the instructor, the students, and the industry. Industry leaders are welcomed in my lecture to share their opinions on certain topics with the students. 

Wee is an avid tea drinker, loves gardening and reading during her free time. 

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