The FWD SpringboardX Student Challenge is a competition where teams of university students are called to generate new innovative and impactful solutions for FWD real-life business challenges.
The team, named “Share the Care”, with ICT students, Raksa Ma, David Vicheth, Rabou Lun, and Chankunvath Leu, and one ITM student, Ratanakvesal Thong, proposed an idea based on a referral program that allows existing clients to introduce and inform friends and family members on insurance services and products, involving a cash-rewarding mechanism to enhance engagement of potential customers.
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